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Bay City Independent School District

In 2019, Bay City Independent School District implemented a new strategic design framework in order to better serve students and families. After successful launching and putting into place a strong, visionary foundation, the District was ready to take the next step. They realized that to achieve their six strategic framework goals, they needed to foster tremendous stakeholder and community buy-in through communications.

They made a proactive decision to improve their marketing and communications strategies by partnering with Cielo Strategy Group to create and deliver a strategic communications and marketing plan designed to: increase community and parent engagement, build positive relationships, grow positive public perception, and create two-way communications processes that convey the true spirit of Bay City schools.

Our four-month partnership had four phases: 1) Research and discovery phase; 2) Audit phase; 3) Plan writing phase; 4) Plan final review

We conducted phone and video interviews with nearly 15 key stakeholders from the community, including students, parents, business and community leaders, staff, Board members and alumni. This “listening tour”, along with many hours of research enabled our team to create a unique plan that reflected the community and our partner’s needs.

The final product was a full strategic communications and marketing plan, along with an Executive Summary that was developed to be used and not filed away. It included specific, actionable strategies and tactics.

We are so excited to watch the talented Bay City Independent School District staff soar in the next few years.

  • The Cielo Strategy Group team brings a passion for strengthening nonprofits to their work, and it is evident in their every detail – from their outstanding customer service, to their impeccable follow-through, to the way they engage with residents, board and staff – I just can’t say enough good things. They are professional, knowledgeable, and genuinely dedicated to creating a sustainable organization. I am forever grateful to them.

    Thrive Youth Center
  • The Bay City ISD School Board and staff could not have been more enthusiastic about the marketing plan that Cielo Strategy Group developed for us. We are extremely excited to see what we can do with the tools you've given us. Thank you so much for making my job easier."

    Bay City ISD
  • Thank you so much, Cielo Strategy Group for creating capacity within our organization now and for the future. You guided us, coached us, encouraged us, and taught us how to execute ideas that had always felt like far-off dreams. You didn’t come in and point out our weaknesses – you celebrated our strengths, and then, you met us where we were and gave us actionable steps to strengthen our board governance, fundraising, communications, storytelling, and operations. We are stronger because of you!

    Girls on the Run Bexar County
  • The Cielo team has been a trusted partner strengthening our organization from the inside out. After facilitating our initial organizational assessment process, they identified key areas we needed to focus on that would move our mission forward. They didn’t just give us a report with recommendations, they jumped in and created the infrastructure we needed to help us operate more effectively – from basic Board governance documents and processes to a staff and volunteer handbook, to operational planning and goal-setting. They have coached me to become a better leader. As we celebrated our ten-year anniversary, we accepted a transformational gift to purchase our own land and build upon our vision. We could not have done this without “getting our house in order”, which is what Cielo Strategy Group did for us.

    South Texas Juvenile Diabetes Association
  • The Cielo team has been instrumental in helping the Weslaco Museum rebuild for the future. As a new Executive Director, I am thankful for their unwavering commitment. They provided our organization with the proverbial “light at the end of the tunnel” – enabling us to focus on our vision and mission. They have helped the Weslaco Museum grow our member base, streamline our website, strengthen our board, and our overall vision for the future.

    Weslaco Museum
  • Cielo Strategy Group is part of our Clinic family. With our long standing partnership, I have relied on their team as a steady support system – responding to our needs and flexing with us. They have elevated our storytelling and communications, guided us through annual fund development plans, designed and project managed annual appeal mailings, coached us through grant proposals, facilitated Board sessions and a strategic planning process. They push us toward excellence and don’t settle for less.

    San Antonio Christian Dental Clinic