Year-End Giving Guide to Success
December accounts for an outsized share of the fundraising year: nearly 30% of annual giving occurs in this one month, and 10% of it arrives in just the final three days (Giving USA). It’s a demanding stretch for any development team, but the payoff for showing up well is evident.
The generosity is out there. The work is making sure your organization is ready to capture it, with stories that stand out, outreach that reaches the right donors, and a giving experience that doesn’t get in anyone’s way.
This resource goodie walks through five essentials: storytelling, the donor segments worth prioritizing, multi-channel campaign tactics, a donation experience built to convert, and stewardship that keeps donors close well into the new year.
Download this resource goodie and enjoy!
