What’s In A Strategic Communications Plan?

Ask five nonprofit leaders what belongs in a strategic communications plan, and you’ll get five different answers. That’s the honest truth: there’s no single right version, only the one that’s right for your organization.

We built this outline to make the blank page a little less intimidating. It walks through the sections we’ve seen work again and again, from mission and objectives to audiences, messaging, channels, and how you’ll measure success, so your communications always tie back to where your organization is actually headed.

Download the resource goodie and start building your plan with what works best for you. Enjoy!

Other Goodies

  • Planning for the Strategic Plan

    Maybe your organization had a strategic plan years ago, and it’s time to pick the process back up. Maybe you have one, but it’s been collecting dust on a shelf. Or maybe you’ve never had one and aren’t sure where to begin. Wherever you’re starting from, the same truth applies: a plan alone doesn’t produce…