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Girls on the Run of Bexar County

Girls on the Run of Bexar County works to inspire girls to be joyful, healthy, and confident using a fun, experienced-based curriculum that integrates running. The Girls on the Run team envisions a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams.

While Girls on the Run Bexar County has a very small staff team, they work closely and collaboratively with the board of directors and hundreds of operational volunteers. Together, they create opportunities for young girls to unleash their full potential and lead healthy, active lives.

Our nine-month partnership with Girls on the Run of Bexar County helped them develop a comprehensive fundraising plan to ensure financial growth and long-term sustainability. We guided and helped them execute on several new fundraising strategies. This included engaging their volunteer coaches in grassroots fundraising and storytelling.

We provided one-on-one guidance with their staff and board leadership in creating diversified fundraising strategies, execution of an annual fundraising plan, and board engagement activities. We also helped them create the concept for their first ever year-end appeal, and managed the entire process from writing the content to getting it in mailboxes.

In order to successfully work on segmented individual giving strategies, we started by assessing their donor database system and helping their team use the technology to its fullest. We worked hand-in-hand on tagging and segmenting their contacts so that we could execute on our fund development recommendations. Once their donor database was in top shape, we did the same for their email database. Along the way, we also worked with their volunteer marketing team to audit their social media channels. We celebrated their successes and offered recommendations to help them improve their digital presence. We also helped them create a dashboard and a system for collecting monthly analytics, in addition to content strategy recommendations so they could better assess what content does well and what needs improving.

We were honored to work with Girls on the Run Bexar County, and are confident that they are on a strategic path for continued growth and expansion.

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    Bay City ISD
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    Girls on the Run Bexar County
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    Weslaco Museum
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    San Antonio Christian Dental Clinic