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Girls on the Run of Bexar County

Girls on the Run of Bexar County works to inspire girls to be joyful, healthy, and confident using a fun, experienced-based curriculum that integrates running. The Girls on the Run team envisions a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams.

While Girls on the Run Bexar County has a very small staff team, they work closely and collaboratively with the board of directors and hundreds of operational volunteers. Together, they create opportunities for young girls to unleash their full potential and lead healthy, active lives.

Our nine-month partnership with Girls on the Run of Bexar County helped them develop a comprehensive fundraising plan to ensure financial growth and long-term sustainability. We guided and helped them execute on several new fundraising strategies. This included engaging their volunteer coaches in grassroots fundraising and storytelling.

We provided one-on-one guidance with their staff and board leadership in creating diversified fundraising strategies, execution of an annual fundraising plan, and board engagement activities. We also helped them create the concept for their first ever year-end appeal, and managed the entire process from writing the content to getting it in mailboxes.

In order to successfully work on segmented individual giving strategies, we started by assessing their donor database system and helping their team use the technology to its fullest. We worked hand-in-hand on tagging and segmenting their contacts so that we could execute on our fund development recommendations. Once their donor database was in top shape, we did the same for their email database. Along the way, we also worked with their volunteer marketing team to audit their social media channels. We celebrated their successes and offered recommendations to help them improve their digital presence. We also helped them create a dashboard and a system for collecting monthly analytics, in addition to content strategy recommendations so they could better assess what content does well and what needs improving.

We were honored to work with Girls on the Run Bexar County, and are confident that they are on a strategic path for continued growth and expansion.

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    SANDRA WHITLEY, FOUNDER/FORMER EXECUTIVE DIRECTOR
    Thrive Youth Center

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    GRANT MCGALLIARD, CHIEF COMMUNICATIONS OFFICER
    Bay City ISD

  • Thank you so much, Cielo Strategy Group for creating capacity within our organization now and for the future. You guided us, coached us, encouraged us, and taught us how to execute ideas that had always felt like far-off dreams. You didn’t come in and point out our weaknesses – you celebrated our strengths, and then, you met us where we were and gave us actionable steps to strengthen our board governance, fundraising, communications, storytelling, and operations. We are stronger because of you!

    MINKA MISANGYI, EXECUTIVE DIRECTOR
    Girls on the Run Bexar County

  • The Cielo team has been a trusted partner strengthening our organization from the inside out. After facilitating our initial organizational assessment process, they identified key areas we needed to focus on that would move our mission forward. They didn’t just give us a report with recommendations, they jumped in and created the infrastructure we needed to help us operate more effectively – from basic Board governance documents and processes to a staff and volunteer handbook, to operational planning and goal-setting. They have coached me to become a better leader. As we celebrated our ten-year anniversary, we accepted a transformational gift to purchase our own land and build upon our vision. We could not have done this without “getting our house in order”, which is what Cielo Strategy Group did for us.

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    South Texas Juvenile Diabetes Association

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    CRYSTAL RODRIGUEZ, EXECUTIVE DIRECTOR
    Weslaco Museum

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    GLORIA Z. CANSECO, CHIEF EXECUTIVE OFFICER
    San Antonio Christian Dental Clinic
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