The Phil Hardberger Park Conservancy is committed to creating a 330-acre natural area park for the entire San Antonio community. The Conservancy was founded to support all aspects of the park, from planning programs to fundraising. Operating in accordance with a master property plan, the Robert L. B. Tobin Land Bridge had recently been completed, and open to the public.
Upon completionof the land bridge project, the Conservancy’s iconic board president stepped down to allow for new leadership and fresh innovation. With a new president, the support of the Conservancy’s Executive Director, and the completion of its most recent land bridge project, the Conservancy’s board of directors was poised to invest the time and resources needed to embark on a three year strategic planning process.
Phil Hardbeger Park Conservancy turned to the Cielo Strategy Group team to assist with their planning. They needed to look inward while maintaining an outward perspective, exploring the possibilities for future growth and sustainability. Throughout the planning process, we helped the board and staff wrestle with questions like:
- What is the Conservancy’s purpose now that the “bridge” is built?
- How might we strengthen our relationship with the City of San Antonio’s Parks and Recreation Department?
- How do we leverage community ties?
- How do we tell our story better?
- How can the board help in securing adequate resources to achieve our mission and vision?
Our strategic planning process with the Conservancy included focus group sessions, individual interviews, surveys, and a comprehensive materials review. We worked with the board, staff and City of San Antonio Parks and Recreation staff in an extensive process that culminated in a four-year written strategic plan.
What we create is an actionable plan – not intended to be shelved – that includes strategic priorities with supporting goals and activities. The plan outlines key measures, a timeline of activities, and budget implications. In order to measure success, Cielo Strategy Group provides an annual operational planning tool and a dashboard to go along with each organization’s strategic plan.